# SERP Features

## Drive even more traffic to your site by uncovering opportunities to rank in rich results like _Featured Snippets_, _maps_, and _People Also Ask_.  
- 30+ types of SERP features tracked  
- Discover SERP feature opportunities  
- Compare to competitors  
- View SERP feature trends

### Drill down deep into SERP features

See which SERP features are showing up for your targeted keywords and monitor how your site appears in them compared to competitors.

### 30+ Types of SERP Features

Over 30 unique types of rich results are tracked on across Google, Bing, and Baidu, including Featured Snippets, People Also Ask, AMP, and more.

### Filter and segment by SERP feature

Filter to see all keywords with a specific SERP feature, then save the filter as a dynamic tag to compare performance of these keywords vs. other segments.

### View SERP Feature trends

Monitor SERP feature appearances over time to check for fluctuations and trends.

### Compare to competitors

See which competitors are taking advantage of SERP feature opportunities and look for weaknesses to exploit.

### SERP Features on Google, Bing, and Baidu

Not just Google – SERP features are tracked on all major search engines including Bing and SERP feature heavy Baidu!

### Get automated keyword suggestions right from the SERP

Content from **_Featured Snippets_**, **_People Also Ask_**, and other rich results are automatically extracted from the SERP and organized into actionable reports.

Use as content ideas and monitor opportunities to knock competitors out of top spots.

[learn more](/content/product-tour/keyword-insights/index.html)

### Explore the SERP

Quickly understand the rich result makeup of the results page, or dive in even deeper to see the actual SERP collected.